I recently created a 5 minute lesson on information security titled Digital Indiscretion, designed as a 25 page cartoon and delivered as a pdf file. It's been a great learning experience for me. I shared it with colleagues and most liked the concept and the content . . . "this is great, but it would be more engaging if it were animated" . . . "Very cool. It would be dynamite and very engaging if it were a video. The pdf format is more like a storyboard" . . . "Great overview of information security, but maybe add more depth to the content you present." Those comments above were exactly why I have been on a mission to better understand the science behind learning and engagement for the past 5 years, and why I decided to experiement a bit and develop a brief, visual, story-based, cartoon-style lesson.
We all know that adding animation or turning static content into a video does not ensure engagement. Good content that is not animated is still good content, and bad content that is animated is still bad content. I've been guilty of animating bad content. At one point in my career animating content was my go to. Now I know better. I learned from personal experience as well as knowledged gained from other professionals, both learning and non-learning. Here's what I've learned . . . leaving some room for interpretation, leaving some things out, allowing the viewer to use their imagination to piece things together is impactful and a catalyst for engagement. According to e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning by Ruth Clark and Richard Mayer, "static images with words seems to foster active processing because learner has to mentally animate changes from frame to frame and are able to control order and pace of their processing. --- They mentally fill in the blanks. Animation with narration fosters passive learning because learner did not have to mentally animate (fill in the blanks) and could not control pace or order."
In the article Want To Spark Innovation? Think Like A Cartoonist, Matthew May shares some insights of comics theorist Scott McCloud . . . "the magic and mystery of comics does not live in what is drawn. Rather, it is the 'gutter'--the white space between the frames--that holds the secret. There is nothing in the space between, yet it’s here where the real action occurs. It’s here that the reader is drawn in and engaged, because it’s here that the story is left open to interpretation. It’s here that attention is focused, here that the imagination is sparked. So it’s here that the real story takes place." McCloud calls it "closure" and it is what he finds most interesting. In his book Understanding Comics,McCloud says . . . "The phenomenon of observing the parts but perceiving the whole is called closure.
Comics use closure like no other medium. A medium where the audience is a willing and conscious collaborator and closure is the agent of change, time and motion.
The space between two comic panels is where human imagination takes two separate images and transforms them to a single idea. Nothing is seen between panels, but experience tells you something must be there.
Comic panels fracture both time and space, but closure allows us to connect these moments and mentally construct a continuous, unified reality.
Participation – allowing the viewers to use their imaginations- is a powerful force in any medium." He goes on to say that theatre also uses the idea that less is more. "Finding balance between too much and too little is crucial.
Comics rely on only one of the senses to convey a world of experience.
Within the panels we can only convey information visually. Between panels, none of our senses are required at all, which is why all of our senses are engaged. The reader is released into the open air of imagination, then caught by the next panel."
May closes his article with "The art of limiting information is really about letting people write their own story, which becomes much more engaging and powerful because they’ve invested their own intelligence and imagination and emotion." McCloud feels that when people have the opportunity to "create their own narratives" it becomes "much more natural, much more organic, and much more like our childhood experiences of imagining, and playing.
So my mission is to make the learner use their imagination more by leaving room for interpretation, and though the style of Digital Indiscretion isn't the final answer, I'm confident it is a springboard toward a more impactful experience and a catalyst for engagement.