While at Learning 2007 a couple of weeks ago I had the pleasure of sitting in on Arch Lustberg's session on Face to Face Communication/Presenting. Arch is still going strong at 83 and he sets the bar high for storytellers. His session had the audience completely engaged, roaring with laughter and at the end giving a standing ovation. Here are some of his key points and tips along with links to video clips from Arch's website:
- Become a storyteller (not jokes). Tell stories from your life.
- Don't try to impress with your competence or skill. Just be yourself, be the audience's best friend.
- Likability wins! In a conversation or presentation your mind shows your competence on the subject, your face whether or not you are likable.
- A closed face (tight, scrunched up eyebrows) means either angry, deep in thought or worried and the other party always assumes anger.
- Open face (big eyes, raised eyebrows, smile) is key to likability.
- Say little . . . Brilliantly!
- Simple + Brief + Clear + Concise = Easy to Understand
- Silent pauses work! Learn how to pause. Remain silent but keep eye contact with an open face.
- Many people are afflicted with "intellectual dysentery" sounds flow out of their mouths with no control . . . ahh, like, ok, you know.
- Sometimes eye to eye contact is uncomfortable, look for other location such as mouth, nose, etc.
- Rhythm of eye contact - your mouth should never be moving when your eyes are down or up or looking at any inanimate object.
- Simplify the message. Avoid jargon.
- If using a word that some people may not understand use it in a way that describes the word.
- Use simple words (we think big words make us seem impressive).
- You are most impressive when you are expressive!
- Speak with pride and enthusiasm.
- Be honest, positive and caring.
- If the question presented to you is hostile, think of how it would be phrased by a decent human being.
- Best presentations are given by a performer (not an actor). A performer shows himself at his best.
Arch summarizes using a Chinese Proverb . . . “Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”